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Case Study: MopedandScooterParts.com

Industry: Parts Distributor

Situation
In May, 2008, the owners of a small scooter parts distribution business wanted to Web site to be able to sell parts for Dayang, Honda and Yamaha scooters.

Project Goals

• Create a Simple, Maintenance-Free Web site that integrated with PayPal for order processing.
• Have the site live within 4 weeks.
• The site needs to rank well within Google, Yahoo! and Bing to save on advertising costs.

Project Summary
Relevante Marketing started by conducting thorough keyword research. Then, after outlining a keyword strategy to leverage the scooter brands that the inventory fits, and editing photos, Relevante Marketing created a simple, easy-to-navigate Web site located at MopedandScooterParts.com.

The site launched ahead of schedule on June 15, 2008.

Results after 6 months

• Within 6 months of launch, the business had over 3,000 unique visitors and more than 40 new customers.
• ROI (after 6 months): 1,269%

Results after 12 months

• Greater than 5,500 unique visitors.
• Over 80 new customers.

Visit the Moped and Scooter Parts web site.

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