Learn SEO from the Pros
Relevante teaches professionals the factors involved search engine optimization and tactics that influence search engine rankings.
Relevante is located in the Minneapolis-St. Paul metro area, but all courses are able to be delivered online or in person.
All online courses are recorded and available to attendees for an additional charge.
Understanding the Fundamentals of on-site SEO
Course Description: This course seeks to provide a fundamental understanding of how search engines work and the basics of on-site SEO.
This course is intended for novice web designers, marketing managers, IT professionals, and webmasters.
Basic knowledge of HTML is preferred.
Topics include:
- How search engines analyze content.
- The makeup of search engine results pages.
- Search engine ranking factors.
- Conducting keyword research.
- Best practices in page structure.
- Universal search and optimizing alternative assets.
- How to create content and write copy with search rankings in mind.
- SEO tools.
Understanding the Fundamentals of off-site SEO
Course Description: This training course seeks to provide a fundamental understanding of off-site SEO factors.
This course is intended for marketing coordinators, marketing managers, IT professionals and webmasters.
Topics include:
- How search engines analyze content.
- Search engine ranking factors.
- Website and Page authority.
- Understanding Links.
- Link value.
- Link quality vs. quantity.
- The role of social media in SEO.
- Ways to build inbound links.
We also offer a SEO for WordPress online training course on Udemy.com.
